From $1M a Year to $1M a Month.
How building a diverse creative ecosystem helped Perfectly Snug scale aggressively while reducing acquisition costs.
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Creative as Targeting
Better Meta performance starts with better creative.
We study customers and learn what resonates through iterative creative testing. The result is stronger campaigns, lower acquisition costs, and a better experience for your customers.
Method
We help brands understand what customers respond to. Then we turn those insights into better Meta ads.
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01
Research
- Reviews
- Conversations
- Surveys
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02
Develop
- Messaging
- Audiences
- Hypotheses
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03
Create
- UGC
- High production
- Statics
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04
Test
- Launch
- Analyze
- Learn
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05
Iterate
- Refine
- Expand
- Repeat
The longer we work together, the more we learn about your customers—and the stronger creative becomes.
Selected work
Case studies
See how research, testing, and iteration informed campaigns for brands across ecommerce and healthcare.
Turning Customer Conversations Into a Competitive Advantage.
Through interviews and surveys with more than 300 dental professionals, we uncovered the insights that shaped product positioning, advertising, and marketing strategy.
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High-Volume Production for a Premium Brand.
How end-to-end creative production helped cuddle+kind build a diverse, brand-true video library at scale.
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Founder
Meet Leah.
I started my career analyzing advertising data at Canada’s largest Facebook advertiser.
In 2017, I founded Carousel Creative.
Today, I help brands improve Meta performance through customer research, creative strategy, production, and media buying.
I studied Psychology before moving into advertising, and I’ve spent the last decade exploring how people make decisions, and how those insights can lead to better creative.
In their words
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